From Load bearing to Intelligence, One article explains the secret to purchasing "invisible growth engines" in retail spaces
In today's fiercely competitive retail industry, supermarket shelves have surpassed the single function of "commodity containers" and become a key factor affecting floor space efficiency, consumer experience, and even brand image. However, the rate of product loss caused by improper display is as high as twice the industry average. How to transform shelves from a "cost item" to a "profit growth point"? This article reveals five core strategies.
1: Let's first look at "bones" - material and structure determine lifespan
Steel thickness: Cold rolled steel with a thickness of 1.2mm or more is preferred for load-bearing layers, and 0.8mm galvanized steel can be used for lightweight display areas to avoid the risk of "thin brittleness".
Rust prevention treatment: Coastal or fresh food area shelves need to pay attention to surface technology, electrostatic spraying>galvanizing>ordinary baking paint, and the corrosion resistance gradually decreases.
Structural certification: Check whether the welding points are smooth and whether the connection between the columns and beams is tight. Priority should be given to brands that have passed ISO 9001 quality certification.
2: Calculating the 'carrying capacity' - data-driven matching of product attributes
Suggested product type: single-layer load-bearing compatible shelf type
Daily chemical cleaning and care 200-300kg - double-sided island rack
Grain, oil and beverage 500kg+- four column heavy-duty shelf
Fresh frozen 300kg (waterproof required) - stainless steel laminated shelf
3: Accessory selection
Magnetic price tag: Quickly respond to promotional price adjustments
Detachable partition board: snack area anti mixing artifact
LED strip: color saturation in fresh food area increased by 35%
4: The 'invisible battlefield' of safety and experience
Rounded anti-collision design: reduced complaint rate for child friendly shelves
Anti theft upgrade: It is recommended to install transparent acrylic baffles or intelligent gravity sensors in the high-frequency lost goods area
Motive mechanism: The height of the main channel shelf is ≤ 1.6 meters to maintain a clear view, and the end frame is tilted 20 degrees to guide the consumption path
The evolution history of supermarket shelves is a micro retail revolution. Under the dual drive of consumption upgrading and technological iteration, only players who are well versed in "shelf economics" can continue to lead in this game of space efficiency.
Release date: March 28, 2025
Contact Person: Ms. Yolanda Zhao
Tel: +86 18021269661